Don't blend inâŚ
Instead, be marvelously, unmistakably â you.
Itâs not a personal brand without personality.
Itâs not a beloved brand without identity.
The âUp-Brandâ
As an Anthropologist, Artist, and Author I take a thoughtful, cultural and human approach to your business.
Together, we refine your brand to stand out for the right reasons and scale your growth strategically, with authenticity and precision.
Find the Service That Fits Your NeedsDid you know an anthropologist
invented Go-Gurt?
They studied suburban families and realized they needed a fast, health-conscious food their kids would actually eat, either for breakfast, after school, or out on the go, even while skateboarding.
Itâs about finding market fit and crafting the message that fills in the gap.Â
With my approach we unearth deeper insights into the essence of your brand and your buyers through the observational and story-telling methods found in ethnography.
We discover whatâs missing for your ideal audience and position your brand as the solution theyâve been seeking.Â
Â
Â
Â
Â
Â
Your Message, Artfully Distilled
Which stands out to you more?
âFresh fish dailyâ or âTomorrow's Fish are still in the Seaâ
I saw the latter while living in England, and after months of seeing âfresh fishâ signs, it jumped out at me like the fish itself.Â
Thatâs what I help you do. Jump out of the Sea.
We do this in two ways: Branding and Marketing
NICE TO MEET YOU
Hello! Iâm Kellsie,
With 7+ years as a Marketing and Branding Consultant, I thrive on ROI and conversion metrics. Combined with the Anthropologistâs guide to branding and my signature 3X Distill + Refine process, we get to the core of your message and make it sing.
Client Testimonials
"Do you want your business to succeed? This is how you do that. It's A-Z"Â
-Â Madison Stratford, Vignette Artists
"Working with Kellsie is a no-brainer"Â
Â
-Â Chris Harder, For the Love of Money
"She's just delivered so much more value than I what I was expecting as well...I'm so grateful to her for this experience"
- Julia Baldwin Taylor, Aligned Adventure
So, What really is Branding?
Imagine this: Nike opens a hotel in downtown LA. Without any details, you can probably picture itâa high-tech, modern space with sleek, white interiors, soaring ceilings, and large windows. Staff in trendy athleisure gear greet you in the lobby with tablets in hand. The atmosphere? Athletic, chic, and unmistakably Nike.Â
Now, think of the largest hotel chain in the worldâMarriott. Itâs fairly comfortable, consistent, and approachable, found almost everywhere at an affordable price point. But what if Marriott decided to create a shoe? You might envision something reliable, practical, maybe even orthopedic-looking. Would people go out of their way to buy a Marriot shoe? Probably not. Would people go out of their way to stay in the Nike hotel? Yes.
That is the power of branding.
Refined.
Insightful.
Distinguished.
Next, Bringing your Brand to Market
Once weâve uncovered your brandâs core identityâthe label weâd wrap around you like a bottleâitâs time to position you on the right shelf, in the ideal aisle, at the perfect price point, in front of the right audience.
Through meaningful 'wordsmithing', we Distill + Refine your message until it resonates deeply and compels your audience to stop, take notice, and choose you over their many options. Aligning your brandâs reputation, communication, and visual appeal to work seamlessly together.
Branding: We define the essence of your brandâits purpose, personality, and identityâensuring it speaks to your audienceâs values.
Marketing: We develop strategies that donât just capture attention but build lasting connections and a loyal following.
Are you ready to bring your brandâs story to life?
I help in three ways
Done in a Day - VIP Experience
Anything from this menu can be ordered for a 24-hour turnaround for a complete done-for-you VIP experience. Extremely limited availability.
The Up-Brand
Here we have a Medium and Large size branding package to fit your needs and situation to create a new or fresh and refined brand.
Long-term Growth and Support
Retainer services for Chief Marketing Officer consulting and deliverables in 90 day increments.
