Best Funnel for Beginners: A Step-by-Step Guide
Mar 16, 2025
Best Funnel for Beginners: A Step-by-Step Guide
You might think it’s crazy to hear someone ask, “What’s a marketing funnel?” in today’s world, but my sister asked me this just the other week. To be fair, she’s spent the last decade producing some of the biggest events worldwide and traveling to over 50 countries—she’s not exactly glued to a screen as a digital marketing gremlin like me.
Anyway, I walked her through the basics and helped her build her first funnel, and now I want to do the same for you. There are tons of software options out there for funnels, pipelines, or customer journeys—whatever you want to call them, it’s semantics, they all serve the same purpose: capturing leads and guiding them through your sales process until they become customers.
Marketing is what grabs their attention in the first place. Branding and messaging are what keep them moving through the funnel. That’s what I specialize in, if you'd like more information on my services please contact me on my site! kellsiemoore.com. And to run it all, I use Kajabi—a brilliant all-in-one platform that lets me manage my website, emails, campaigns, funnels, tagging, forms, and more under a single login. I’ve been obsessed with it for six years, and in this guide, I’m going to show you exactly how to build your first, best-in-class funnel in Kajabi.
Starting with Kajabi can feel overwhelming, but one of its biggest strengths is how it simplifies the funnel-building process for beginners. Whether you're launching a course, coaching program, or membership community, Kajabi’s all-in-one funnel builder guides you through every step. In this blog, I’ll share the best Kajabi funnel for beginners and how you can set it up in minutes.
Why Kajabi Funnels Are Perfect for Beginners or Someone Ready to Grow
Starting with funnels can be daunting, but Kajabi makes it incredibly easy by providing pre-built templates and guiding you through every step. Here’s why it’s my top pick:
- All-in-One Setup: No need to duct-tape multiple tools together [that's how I started, it was miserable]—your landing pages, emails, offers, and automation are all under one roof, ie. login.
- Beginner-Friendly Templates: Instead of starting from scratch, Kajabi gives you a fully built "one-click" funnel that you can tweak to match your brand.
- Automation Built-In: Set up follow-up emails, nurture sequences, and customer journeys without needing a third-party tool.
- Scalability: Whether you’re just starting out or have a thriving business, Kajabi grows with you.
Why Funnels Matter
If you’re new to funnels, think of them as a guided journey for potential customers—from discovering your offer to making a purchase. Without a clear funnel, your audience will get lost or never take action.
The Best Beginner-Friendly Funnel: The Freebie to Offer Funnel
This is the easiest and most effective funnel for beginners. It helps you build an email list while warming up potential buyers. Here’s how it works:
- Lead Magnet Page (Opt-in) – Offer a freebie (checklist, guide, mini-course) in exchange for an email address. Think of something compelling enough that people would pay for it, but you're giving it away for free in exchange for their email address.
- Thank You Page – Confirms their signup and now gives you a chance to offer an entry-level paid offer or coaching call.
- Email Nurture Sequence – A series of automated emails that provide value and introduce your main offer.
- Sales Page – A simple but high-converting page explaining your paid course, coaching, or membership. Focus on the outcome, what are the benefits they experience when they purchase this, how will their life change from using it.
- Checkout Page – Kajabi makes this seamless with built-in payment processing and order bumps. Easy peasy.
How to Set It Up in Kajabi
- Go to “Marketing” > “Funnels” > “New” - Choose a Funnel Type – Kajabi offers ready-made funnel templates for lead generation, sales, and webinars. For beginners, I recommend starting with a Lead Magnet Funnel to grow your email list.
- Select the “Freebie” or “Sales Page” template (pre-built and ready to customize!). Customize Your Landing Page – This is where people opt-in. You’ll add a compelling headline, a short description, and a call-to-action button.
- Customize the branding, copy, and offer details. Create Your Offer – Whether it’s a freebie, a mini-course, or a coaching session, make sure it’s relevant and enticing.
- Add an email sequence to guide leads toward your paid offer. Kajabi automatically generates follow-up emails. Customize them to introduce yourself and provide value before pitching an offer.
- Test and launch! Promote – Share your funnel link everywhere—on social media, in emails, and on your website!
Why This Funnel Works
✅ Simple & Beginner-Friendly – No tech headaches, just plug and play.
✅ Grows Your Email List – Essential for long-term success.
✅ Automated Nurturing – Builds trust before making a sales pitch.
✅ Works for Any Offer – Coaching, courses, memberships—you name it.
If you want my guidance setting yours up, my free mini-course on monetizing your first offer in Kajabi walks you through it step by step. Sign up [here]!
Ready to Build? Let’s Go!
Funnels don’t have to be complicated. If you’ve been overthinking it, Kajabi’s built-in funnels are the perfect place to start—they provide structure without the headache. And if you ever need help with your branding, messaging, or offer creation, that’s exactly what I do! Feel free to reach out through my contact page.