There's this interesting rule that's a 7%, 38%, 55% concept that's based on this Psychologist, Albert Mehrabian's, research that shows that meaning and speech is conveyed in these proportions. Tone of voice accounts for 38% of the way the audience perceives you, and body language accounts for 55% and words, what we say, accounts for just 7% That's it. That's a huge part of why video converts so much higher than static images or written posts alone, and why the delivery of your message matters significantly. 93% significantly to be exact..

A Maya Angelou quote says 

“At the end of the day people won't remember what you said or did, they will remember how you made them feel.”

Video converts so much higher than writing and images alone because of how it makes people feel. 

Using Video content is critical for the survival and growth of your business. But not just because storytelling is powerful and our energy creates connection; it's also because of the data. Check out some stats:

- According to Cisco, by 2022, 80% of the Internet will be video

- "85% of all internet users in the United States watched online video content monthly on any of their devices "

-" 73% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision"

- "...Video marketers get 66% more qualified leads per year (Optinmonster, 2019)"

Grab this Ultimate Checklist for using video in your business to help you get started right now for free! If YOU feel good behind the camera, then your audience will feel good too. It's up to you to create the experience for the viewer so they can get to know you, like you and trust you! 

Together, we can do this!

xo, Kellsie